Neomotion was founded by Abdelwahab Lahrichi, an artist designer, gallery owner, and entrepreneur. After obtaining a bachelor’s degree in graphic arts, he pursued a master’s degree in design. For several years, he worked as a graphic designer and later became an art director while also running his father’s art gallery. He then ventured into entrepreneurship by creating Neomotion, to fully devote himself to his passion for design in all its forms, including digital design, as well as to create a motion design studio to produce short films.